October 24th 2021 new story
Non-fungible tokens (NFT) tokens are being used to build a brand before having a product. Generative Profile Picture (PFP) projects are a great example of a quickly adopted and higher-priced (therefore presumably higher value) NFT, that has kickstarted this wave of brand-building innovation. The Doodles NFT project launched in mid-October, with a high floor price and hence a high level of exclusivity, making them more valuable to their communities. Many of these headless brands will eventually form Decentralised Autonomous Organisations.
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Building Authentic Brands with NFTs – The Inside Scoop
Source: Pinay Tube PH
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